From millennials to business professionals, JOOX users are music-savvy, with varied interests including art, travel and leisure and sports. Beyond music, JOOX is also an engaging platform that connects brands with its diverse audience. With traditional advertisements like banner ads, audio ads and splash ads,
JOOX also provides a unique opportunity for marketers to demonstrate their brands’ character through category playlists and in-app skins.JOOX users listen to its timely, locally curated playlists 46% of the time. With category playlists, brands can create their own personalized playlists, connect with target users and provide the soundtrack for their audience’s daily lives. For instance, a travel brand could curate a specially themed playlist like ‘Songs To Survive a 10-hour Flight’.